Marg Kronfeld — Tips for Sales Professionals in the Automotive Industry
Marg Kronfeld is a dedicated professional currently working within the competitive automotive market of Auckland, New Zealand. She is currently serving as the Company Director of BK Enterprises, which specializes in selling, servicing, and financing Hyundai, Isuzu, and Renault motor vehicles. She has learned a lot about the industry since she started working for the company in 2008, and has gained a great deal of experience through her responsibilities. As the Company Director, she is in charge of many of the daily operations of the business itself.
One thing she has learned through out her time in the automotive industry is how difficult it can be to make a sale. Selling is a difficult task, but trying to sell something as significant as a motor vehicle can be a whole new challenge. There are number of tips she has picked up by watching the professionals at BK Enterprises.
The first thing you need to do in order to be a successful sales person is to understand your inventory. Don’t just understand the features and capabilities of a few vehicles, but all models that you sell as a business. This will help you identify the right car for every client’s needs.
The next thing you want to remember when you are selling motor vehicles is the customer himself. Make sure that you know who you are dealing with; this takes patience and careful listening skills to figure out who you’re dealing with in such a short amount of time.
Marg Kronfeld understands what it takes to be successful in such a competitive environment, and has watched the sales professionals hard a work for years.