I have a theory about what sets makers apart from everyone else.

[not sure what a maker is? Click here.]

It’s our propensity to make complete and utter fools of ourselves, regularly; or what my co-host Hillary and I like to call, “Creative Embarrassment.

Creative embarrassment is a result of…

Photo Credit: Pexels

You know who has the worst emails ever?

The Consortium for Media Literacy

I’m not even kidding. I wish I was kidding because then I’d be really good at jokes (my husband assures me this is not the case).

But I digress.

Can you see the ridiculousness here? The organization…

It was 11AM but the fluorescent lights made it feel like we’d been there forever. Or maybe it was because I hated it there, so time slowed down. Whatever it was, I was staring at this man and he was staring at me and I felt nothing.

I was 23-years-old…

Photo by Atlas Green on Unsplash

Yes, I know…

…the formatting on that page is off
…the fonts don’t match
…the favicon is missing
…the CTA on that piece sucks
…the color scheme is inconsistent
…you can’t read the banner text on the mobile site
…that button doesn’t work
…we should do proper keyword research
…there’s an infinite loop when you try and reset…

Throwin’ in the towel. Photo Credit: Pexels.

I can only describe it as rage. Pure, unadulterated rage.

I’d never felt rage before. But this was the last straw.

Over the past few years I’ve seen a lot of professional success. I’ve been featured in Entrepreneur and Business Insider. I have a biweekly column for Inc. HubSpot let…

It’s supposed to evoke feelings of “no results.” Hmph. Well, I tried.

There’s a lotta talk about copy being the “be all end all” to behavior change. And while it matters, it’s not actually the thing that moves the needle.

Exhibit A. This email from a property manager to her residents.

Like an idiot, I decided Valentines Day would be a good day to open applications to my virtual coworking space. The same week I had a conference to go to and had been in and out of town.

Understandably, I was nervous. Not because I was nervous about the success…

Higher quality photos.

Better headlines.

Stronger CTAs.

Refine your message!

Powerful brand voice!

Facebook Ads!! No wait, now it’s Instagram ads. No wait, now it’s Video. No wait PODCASTS!!

You must have a podcast!!!!

Each month there’s a new tactic that’s supposed to be the panacea. The Thing that will…

This article was originally published on Inc.com.

With the rise of startups and the insane unicorn returns that have come with them, “lifestyle business” has become a dirty word. A polite way of saying “doesn’t make money” or “not a real business.”

It’s not altogether wrong. Since Tim Ferriss’s breakout…




This is how I feel every time I decide to be in the Arena.

Same cycle commences, like clockwork.

It begins with feeling inspired, brave, revolutionary!

Margo Aaron

Author of no New York Times Bestselling books. Writer of words at www.thatseemsimportant.com. Co-Host, “Hillary and Margo Yell at Websites.”

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