Tl;dr version: The addition of a Community Manager will allow your Social Media Manager to work smart, not hard. Broad strategic thinking is strangled by the day-to-day tactical work involved in community management.
When working within a MINI but MIGHTY social media organization, we can shy away from our ideas because it feels like there’s no one to execute. We get a good idea. We evaluate what our resources are in terms of:
A moment of gratitude for social media.
Recently, in a casual conversation with a friend, I made the mistake of lumping over a decade of work in social media with the vapid, selfie-monster that the industry can be accused of being. All professionals have their ups and downs but I was making a big mistake in undervaluing the…