When you know you have a “hit” on your hands, start selling tickets as quickly as possible.
Are We Doing Enough? Part 2
Ted Russell
81

Maybe. But isn’t there some risk that shifting to a paid model shuts out the people who’ve started to show up? Or that it changes the perception of your place in important ways? Watched as a major arts org in my city moved from a wildly popular free community event to a ticketed, fenced model. Price was relatively low, but it changed the feel of the event completely, and pushed away a more diverse audience right in the neighborhood.

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