Image for post
Image for post

The one thing we can count on during the COVID-19 pandemic is that everything is constantly changing. With the uncertain tension between stay-at-home orders and re-opening the economy, advertisers are scared — for very valid reasons. Most brands don’t want to be featured alongside the grim reality of pandemic news coverage, and others can’t justify running advertising when sales are down. In fact, one-third of media buyers and large brands have paused their ad spending. …

Maria Walker