AdGreetz And E-Commerce Giant Flipkart Collaborate On Another Highly-Successful Campaign: Boss Best Of Season Sale

For nearly two-and-a-half years, 365 days a year, Flipkart and AdGreetz have been reinventing advertising in India. Right before the holiday season, AdGreetz collaborated with Flipkart for their yearly fashion ‘Boss Best Of Season Sale’. The campaign featured a wide range of products offered at 50 to 80 percent discounts in a diverse array of categories, and ran from December 11th to December 15th 2019.

During the four-day intrigue (pre-sale) phase, the main objective was to increase awareness (impressions/reach), while during the five-day sale, the main focus was on increasing click-through-rates.

AdGreetz produced, deployed, and optimized 1,128 hyper-personalized videos, carousels, and HTML5 banner ads on Facebook, Instagram, YouTube and Google DCM.

The hyper-personalized variables included:

The ‘Boss Best Of Season Sale’ proved to be another highly-successful collaboration with an overall CTR 2.15X better than their non-personalized advertisements.

During the four-day intrigue phase focused on brand awareness, the campaign generated 69,998,831 impressions with a reach of 22,003,700 people and increased VTR (view-through-rate) 1.5X.

For the sale phase, AdGreetz garnered a CPM (cost-per-impression) 62% lower than the target CPM thanks to AdGreetz’ proprietary, patent-pending platform, AdChef™, the industry’s only fully-automated ad-tech/martech platform that’s integrated with all major media publishers/DSPs and utilizes AI/machine learning to optimize creative and trafficking in real-time, ensuring the delivery of the most engaging and activating ads to the right person, in the right format, at the right time, in the right location, on the right channel — while saving brands significant media costs.

Click the image below to watch one of the hyper-personalized video ads!

AdGreetz makes it easy for brands and agencies to build more engaging relationships with customers and increase engagement 5X-7X and revenue 2X-3X by producing and deploying thousands (or millions) of smart, relevant, hyper-personalized data-driven, personalized ads and messages on 22 channels, optimized by AI/machine learning in real time via our proprietary SaaS tech platform AdChefTM.

Contact us today: AdGreetz