Mary Borysova – Medium

Mary Borysova

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Why you can’t stop at just one episode: Netflix’s engagement loop explained

Have you ever noticed how effortlessly you can lose an hour (or three) browsing through Netflix?

May 19

May 19

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Reddit’s shiny secret: gamifying for 1.1 billion people

Inside the mechanics that make us want to show off online 🏆

Apr 25

Reddit’s shiny secret: gamifying for 1.1 billion people

Apr 25

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Whoop! or How to gamify training — $3.6 billion product playbook

Secrets how to make training feel like a fun game

Dec 3, 2024

Recovery section

Dec 3, 2024

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How to hook 500M users: Duolingo’s engagement and retention secrets

Lessons in motivation, competition, and habit-building

Dec 3, 2024

How to hook 500M users: Duolingo’s engagement and retention secrets

Dec 3, 2024

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Why over 100 million athletes are hooked on Strava

The psychology behind Strava’s addictive community features

Dec 3, 2024

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Dec 3, 2024

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What Monzo can teach us about designing for money habits

From grandma’s envelopes to digital pots

May 19

May 19

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UX Collective

Are Duolingo’s AI video calls just a gimmick or a valid way to study?

Turning the traditionally boring world of language learning upside down.

Feb 13

Screenshots of Video Calls feature

Feb 13

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UX Collective

How Codecademy uses gamification to teach 50 million users

Engage, challenge, reward

Feb 12

Dark-themed course navigation menu titled “Learn Python 3” displaying various chapters with completion status and time estimates.

Feb 12

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UX Collective

How to design AI avatar-based chatbot for 30M users: studying Replika

AI, avatars, and mental health

Jan 8

Interaction with the app

Jan 8

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Gamifying sexual wellness: the future of intimacy coaching

Design lessons from Senses, an intimacy coach app

Dec 24, 2024

Kegel exercise

Dec 24, 2024

Mary Borysova

Mary Borysova

AI Design Leader, Tech Matters Studio Founder. Connect with me: https://www.linkedin.com/in/maria-borysova/

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