Growth Hacking Tactics And Strategies For Small Business
Wouldn’t it be great if Mt. Everest had a built-in elevator? I know it sounds stupid. Conquering the Everest takes years’ of discipline, preparation and a lot of courage and passion. That’s something you cannot achieve via a shortcut method. However, you can definitely get your small business on top with few growth hacking tactics and techniques. That’s sounds possible, and not at all stupid. So, let’s get started!
Whether you have a small business or an Empire, you need to focus one thing — Growth. The ultimate goal of every entrepreneur is to grow their business.
“There are people who make things happen. There are people who watch things happen. And there are people who say, “What happened?” — Robin Sharma — ‘MegaLiving’
On that note, let’s get started!
5 Growth Hacking Tactics For Small Business
Why do you need growth hacking tactics? Define your goals first –
- Audience engagement
- Boost brand
- Becoming part of a community
1: Smart Content Creation
Create content for a defined audience. It can be in the form of blog posts, infographics, ebooks, white-paper, newsletter, graphics etc. You can use content to inform users about your products/services/business, engage them and build a brand loyalty.
Content creation is a continuous process, but when you do it strategically, you can increase a high percentage of user interaction and engagement. How?
- Writing guest posts
- Being active on forums
- Creating polls, quizzes, and a source of dialogue on different social media
- Starting a debate on social platforms
2: Start webinars and podcasts
Webinars and podcasts have higher customer retention power than other content formats. Webinars can be in the form of Powerpoints, graphs or you can create weekly podcasts — having guests from your industry, doing interviews or simply discussing important things.
As long as you can get the word out and get hold of your audience’s attention (whether for few seconds) you are creating an effective conversion funnel.
3: Offer freebies and giveaways
There’s a reason we are called human beings. We usually love things that are available for free. Whether it is a platter of samplers at the mall or a whiff of new perfume at a store. We love everything that is FREE.
Cash on this inevitable human emotion and offer your users FREEBIES. You can give away anything related to your business, eg. 1 hour free consultation, free website audit, discounts, coupons, free ebook downloads, and more.
4: Pop-ups and Hello Bar notifications
Using pop-ups and hello bar notifications on your website will help drive customers to your site and increase conversion by 44%. Pop-ups are graphics that pop up when you open a site or page. These contain offers, CTAs and content to persuade users to take the desired action before accessing the page. Hello bars are static, notification toolbars that appear on sites.
You can easily add these pop-ups and hello bar notifications in your site or page. They are inexpensive, engaging and not at all annoying. If you have a WordPress site you can find plugins to integrate these elements of notifications.
5: Landing Page
Landing pages are part of content marketing strategies, but they need an exclusive mention. Landing pages are magnets that not only attract the target audience, but acquire their attention, user information, clicks and action.
Having said that, you must create landing pages with thorough research. The best thing to do is A/B testing. I use Unbounce to create a different variation of landing pages — all coupled with copies, CTAs, images and designs.
This way, I can understand what is working and what’s not with my users.
- Strong headlines
- Descriptive sub-headings
- Content with subtle bullet points
- Images that define your content and are direct
- Strong Call To Action
- Provide solutions and information that will help solve user problems
These Growth Hacking tactics are tried and tested. In fact, we are trying one right now (guess which one?)
Remember, it is all about offering users what they are looking for — even in their subconscious mind. When you have a small business and a goal to acquire customers, you need to use smart ideas, more than splurge thousand of dollars on paid advertisements.
Originally published at quadranttech.co on September 21, 2016.