What Is Content Marketing | Small Business

What is content marketing?

Content marketing is the process of

creating engaging, valuable and informative content
in different formats (videos, blog posts, ebooks, infographics, case studies, reports, slide decks, templates, cheatsheets
and workbooks distribute across every digital platform and engage, inform and attract the audience
Thereby driving consumer actions that are profitable and positive for brands.

Sounds easy right?

Well, it is an easy process, as long as, you have a defined audience to work with and a clear action plan.

We are living in a super connected world today. It’s a lot easier to access information and get solutions.

When data is easily available to your audience, all you offer is what they need. Ultimately, consumers today are smarter, conscious and analytic.

81% consumers search the internet before making any purchase decision.
88% customers depend on reviews to buy products.
50% to 61% users buy products from brands that they follow via their social media accounts.
60% users make their purchase decisions through mobile devices.

These facts clearly state the importance of content and how it drives sales, profits, and boosts brand identity.

Customers’ purchase or decision-making process is aligned with what they read, hear, watch or experience through different types of content.

If you create a strong content marketing strategy for your business or brand, you can win the trust and loyalty of your audience. 
 The key is to provide the users with answers, meet their requirements and deliver as per their expectations.

August 29, 2016

Originally published at quadrant.technology on August 29, 2016.