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If we were to divide social media apps into 2 categories — “Tabloid” and “Passionate and Serious” I can understand why this Face swapping feature would be a compelling feature for a tabloid app like Snapchat. Personally I rather do something more exciting like doing my laundry, but that’s me because I have an awesome life. I personally prefer apps like Medium which are “Passionate and Serious”.

However, if the appeal for Snapchat is that it can be used as a vehicle to get people’s attention to slip in passionate and serious topics and/or just simply sell products, then it’s more interesting…

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