An Exclusive Look Inside the Group That Determines Twitter’s Trending Hashtags
Kathleen Toohill

In the old days a lot of people at a handful of companies had the power to create trends, today it’s a few people at maybe 3 companies. This makes for a great sci-fi movie, but it’s real!

I’m looking forward to Part 2 of this story which includes advertising and Part 3 which are the algorithm people and the ones who have the power to tweak it after the geeks have delivered the goods.

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