Maria Kuraeva

This means a minimal user cognitive load. Users don’t have to strain their mind to understand the product and navigation. They just start using the product effortlessly.

…rt-term memory cannot retain very much information, and that information fades in about 20 s…rt-term memory cannot retain very much information, and that information fades in about 20 seconds. As result, users usually forget everything as soon as they close the overlay.