5 People Who Acquired Fame Through Social Media and How They Did it.

In the past, fame was hard to come by. With social media becoming a part of society’s everyday life, it is common that people find their fame from it. With social media outlets like YouTube, Facebook, Instagram, Twitter, Vine, Tumblr, and even Pinterest, ordinary people have a platform to put themselves and their talent out for the world to see and sometimes collect big bucks from it. Here are some familiar faces we have gotten to know through social media and how they did it:

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  1. Justin Bieber. Justin Bieber is the face you think of when you hear the term “ social media fame”. When Justin was only 12 years old, his mother posted videos of him singing on YouTube. The videos were low quality and he had no background music, but his voice held such raw talent, he was instantly signed to a record label and had his first album debut one year later. His first album, My World went platinum. That was ten years ago and he has been in the spotlight ever since. Justin was a boy who lived with his mother in low-income housing in Ontario, Canada and one video post has made him one of the most famous musicians of the 2010’s. Justin’s story spearheaded the idea of posting your talent on YouTube in hopes of impressing a lurking talent agent. Many have tried to follow in Bieber’s path, but have fallen short to becoming as world-renowned and accomplished as he has. Bieber boasts more accomplishments than any other social media celebrity; including, but not limited to selling over 100 million records, receiving the Queen Elizabeth II Diamond Jubilee Medal, thirteen Billboard Music Awards, over 64 million followers on twitter, and a net worth of $200 million. He made us all “Beliebers” in finding fame in social media.
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2. Colleen Ballinger (AKA Miranda Sings). Colleen Ballinger became YouTube famous with her awkward alter-ego named Miranda Sings. Miranda is a funny character characterized by her messy red lipstick, blue striped shirt, red “flood style” pants with the script “HATERS BACK OFF” across the back, awkward dance moves, throaty voice, and incredibly narcissistic attitude. Ballinger developed the character of Miranda in 2008 and has been an internet sensation since. Miranda has released two christmas EPs called Christmas with Miranda Sings and Hapy Holidays frum Miranda Sings, a book entitled Selp-Helf and Ballinger co-writes, co-produces, and stars in the Netflix series, Haters Back Off! Miranda has over 6 million followers on Instagram, 2.4 million followers on Twitter, and 1.8 million likes on Facebook. Ballinger has Miranda’s Youtube account, her personal YouTube account called PsychoSoprano and a vlog called Colleen Vlogs her youtube channels combined have well over 2 billion views and over 14 million subscribers. At 30 years old, the actress, comedian, singer, and producer has a net worth of $8 million and is a staple image across all platforms of social media.

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3. Jenna Marbles. Jenna Mourey, AKA Jenna Marbles is a YouTube Comedian whois famous for her good looks, hot body, and raunchy comedy that even your mom would love. Jenna has a master’s degree in psychology, and after not being able to find a job she was passionate about in her field, and years of high rent and odd jobs, she started her YouTube account. The account really took off in 2010 when she uploaded the video “How to Trick People into Thinking You’re Good Looking” which was viewed over 5 million times in the first week. Today the groundbreaking video has over 65 million views and her channel, JennaMarbles has over 16 million subscribers. Aside from her YouTube, Marbles has a line of dog toys fashioned after her dogs who frequently appear in her videos, Kermit and Marbles. She also has made a t-shirt line for her fans to sport some of her best quotes, hosts a radio show on SiriusXM’s Hits 1, and is an executive producer for the film Maximum Ride. Since her iconic video aired in 2010, Jenna has acquired 78K followers on Twitter, 4.3 million followers on Instagram, and has a net worth of $2.4 million. I think she’ll be fine with her master’s degree as a dust collector for now.

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4. Bethany Mota. Bethany is a 21 year old fashion and beauty vlogger. She landed her fame through her YouTube videos starting in 2009. Her YouTube channel, Macbarbie07 showcased her knack for fashion, makeup tutorials, hair care, and also DIY ideas and giveaways. Mota made $40,000 a month just from her YouTube videos alone! Since her big break, she has collaborated with JCPenney, Forever 21, and has her own line of clothing and accessories available at Aeropostale. She also goes on tours to meet and talk with her fanbase which she calls her “motavators”. Some other ways Bethany has spread her fame is her guest judge appearance on Project Runway, her season 19 appearance on Dancing with the Stars, published her own book, publicly stood up against bullying and shared her experiences of being cyber-bullied, and joined UNICEF Kid Power. With over 10.3 million followers, over 872 million views and a net worth of $2.5 million, Bethany has owned the game!

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5. Brandon Stanton. Brandon Stanton is a bestselling author who started his career as a blogger. Stanton is best known for creating the works Humans of New York and 30 Under 30 People Changing the World. Humans of New York started as an art project on Facebook where he would take pictures of ordinary people around the city and share their life stories. The stories have been shared on Facebook hundreds of thousands of times and have since been turned into a Best Selling Nonfiction book. The Facebook page has over 18 million likes and the HONY Instagram has 6.6 million followers. Brandon Stanton just gained many followers (and lost many) following the 2016 election when he wrote “An Open Letter To Donald Trump” on his Facebook Page. Brandon’s work has brought life to the “passers by” in a busy city and now carries his work all around the world, letting those people share their wisdom and have their stories heard.

Many people view social media as a means to spew one’s thoughts and information into a void. However, for these five people, social media was an outlet for them to share their talents with the world. Marketing yourself is made easier in this day and age. Many people have caught their big break from social media, and have been so fortunate to do so.