Redesigning the Booking Flow at Drover to Increase Conversion

Maria Margarida
Sep 8 · 6 min read

Why redesign?

Research Phase

Numbers from December 2018 that show that 66% of our users need to solve a problem over the phone.
Previous booking request
Notes and ideas from meetings

Design Phase

Flow being presented to other team members

Polishing, Handoff and Testing

Going Live (May 29th) + Results

Numbers from April, July 2019

Improvements and Final Notes

Selectors from increments to a dropdown

Maria Margarida

Written by

Product Designer at @joindrover. Previously at @joinUnion. Focused on creating experiences that people can understand and use. mariamargarida.me

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