Humans Naturally Doing What You Want With Community Based Marketing

Influence is at the heart of marketing. If marketing is an engine, then influence is the fuel to make it work. How do you get someone to do something without force? You influence people. If the influence is deep enough, you get others to do marketing for you.

Someone on the street asks where you got the ‘drip’ from. Telling them the brand of your clothes in a positive way could garner more customers than an ad blasting the company. The scalable version of word-of-mouth is community-based marketing.

Few industries understand organic growth like Web3. . Web3 ads are rarely seen outside of platforms like the Brave browser. Most Web3 services go under the general population’s radar, yet they can garner a solid following through community building. Guava excels in “social engineering” communities, helping build effective marketing funnels for Web3 brands.

Superteam promotes projects in the Solana ecosystem through a proof-of-work community model. This means investing your own time to buy into Superteam. Joining Superteam means completing freelance gigs in a bounty system. These bounties are open for anyone to see, but moving from a lurker to a contributor requires you to work on Solana projects.

Picture Solana as a growing pool. Companies deepen this pool by sending projects to Superteam. When contributors work on these projects, they’re investing in the ecosystem, which increases the pool’s depth and reach. In Superteam’s case, extra water is added to the pool as people often have to complete projects without being paid first. They are competing against others and companies choose who to pay. There is a psychology of “being chosen” and “lottery winning”. These tactics make people feel like there is something special in what you’re offering. Most of the power still lies with the company.

In a more traditional Web3 model, community marketing often takes the form of a DAO (Decentralized Autonomous Organization). This organization operates as a whole where voting is required to make any changes to the operation. A DAO operates collectively, with changes requiring a community vote. One gains voting rights. In the Ethereum realm, there is an Aerodrome where you vote on which liquidity pools will receive incentives, rewards and trading fees. On the Solana side, there’s MonkeDAO where you buy customized Monkey profile picture NFTs on Tensor Trade to become a member.

Even a tiger, with all its might, uses strategy to catch its prey — stalking, teaming up and isolating the animal. If the tiger went face first every time into a herd, it would starve as it’s not being strategic. Same with marketing. If you’re in your face about something while offering no value, it’ll quickly show.

If there is no incentive for action, no matter how deep consumers’ passion is for your product, it simply won’t have longevity. The company is showing that its product lacks inherent value, as it requires constant hype to keep it afloat. In community-based marketing, the customer is contributing to the value of the company.