The first draft of the style guide focused on UX Writing principles and best practices when writing copy and micro-copy for interfaces. — Establishing a well-defined writing style will maintain consistency throughout the product and define the company’s voice with clarity. A style guide is also an important tool when it comes to shaping and/or adapting the tone accordingly. I divided RocketU’s style guide draft into four sections…

Listening and learning from the start can help avoid wasting time and money at a later stage of the product design — The job of UX Researchers is crucial to the success of any design team in a company. When we give the floor to the people who will most likely be the consumers of the product, we are able to collect reliable information and feedback to analyze, plan and make decisions…

How I developed a UX-based solution to help increase the online visibility of Canadian small businesses. — >>> This study case is still in progress ;) <<< The challenge My goal with this study case is to understand the challenge of surviving the COVID-19 crisis as local supplement business owners and propose a viable solution to help them recover from the impacts of the pandemic. How can small businesses…