Running your business online and trying to market your products and services on social media can be a tough job. Using social media platforms such as Instagram can truly make your marketing techniques a lot more effective and draw more clients and followers your way.

This happens mainly because of the popularity of Instagram in our day and time. …

Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.

It doesn’t matter what type of business you have or what your selling, Google Analytics is a staple component of your marketing strategy that will allow you to monitor and grow online conversions.

Google Analytics can seem a bit confusing at times even for a seasoned analyst. Sometimes it’s hard to know which metrics or reports are relevant to your e-commerce store, and which ones are just fluff.

In this article, I’ll be showing nine ways to use Google Analytics for your e-commerce store to help you get started today. …

Chatbots. If you’ve read any sort of marketing piece of content over the course of the past couple years, you’ve probably seen that word pop up.

It’s for good reason; chatbots are becoming prominent across the internet and are becoming a helpful tool for marketing professionals in a number of industries.

According to research from Oracle, who recently announced the integration of chatbots in their own Oracle applications for sales teams, 80 percent of businesses expect to be using chatbots by 2020.

Chatbots provide opportunities to drive business value like:

  • Providing better customer insights
  • Streamlining the consumer experience
  • Expediting daily and mundane…