Why to pay for online services or applications?

wallet, 1 euro

Here are some of the many reasons for which it makes sense to pay for online services or applications:

• it’s not quite rational to expect an application or service which offers you a lot of features, a very nice interface, a great user experience, speed, high availability (24/7 if possible) without to pay anything for it
• it’s obvious that free applications don’t make money, and therefore can’t survive, right?
• servers (hardware and software), internet service providers, security software or hardware and majority of the used services behind the scenes used to build an application cost money. More or less. Depending on the size, users number, etc.
• all the services or hardware, source code etc are handled by humans which have daily needs which, obviously, are not free
• free services usually are sustained with money from investors, business angels or venture capitals and users data is not private and can be shared with third party entities. We don’t want that. Do yo?
• there is also a major thing which might be ignored: if a service or application is free, how those companies pay their infrastructure, operators etc? The answer is simple: 99.99% of them sell a product and that product is you! Your daily routine, behaviour, preferences, friends, contacts, locations… everything that can be tracked and decoded… personal data also known as privacy

For example Gmail. Gmail isn’t really free.
Google offers you a free email service in exchange for something.
What is that something?
That something is a privilege or permission.
The permission to access your email messages and scan them.
Then Google can use that important information about you that it can easy extract from your email messages to deliver you more targeted ads.
Hotmail or Yahoo!Mail are the same, don't worry! Same goes for Instagram, Google, YouTube, WhatsApp etc.

Conclusion:

If you want something to trust on, you need to pay for it to be able to sustain itself and to review all the terms of services they offer.

by Marian — Founder and CEO keybin App

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