Keeping SEO in Check When You Reformat Your Website
When you are trying to create a SEO website, you might think that if you focus solely on the customers, everything else will fall into place. That is leaving too much to chance, and creators should be creating sites based on their common sense. If you focus solely on the users, you may be heading for disaster because some changes can destroy traffic to your website. One notable example is a camera retailer who decided to focus solely on the customer, and they combined all 7,000 of their pages down to 700. This had the opposite effect, and traffic dropped by almost 50 percent, causing millions of dollars in sales lost. UX is currently a massive ranking factor with Google. It will go as far as rewarding websites that are fast to load and engaging to their users. The payoff for reformatting is tantalizing, but you must always keep technical SEO factor in mind. This article will go over a few SEO mistakes that can end up costing you lots of money.
Pay Attention to Existing SEO Factors Before you Update the Content and Layout
Things like headers, internal links, keyword density, and rich snippets can affect how an update process goes. As you being to make UX changes to your existing page, make sure the new layout strengthens the on-page SEO factors. This will ensure you have stability in the search rankings.
Double Check Everything When You Use Ajax for Content Loading
Ajax is a popular coding method that utilizes scripts to load parts of the page without refreshing the whole page. This results in an overall faster load time. A downfall to Ajax is that search engines can’t read any Ajax content, so it simply can’t compete for search rankings.
When You Change the Page URL Formats, Prepare a SEO Redirect Plan
When you do a major update or change, you might consider changing the URL to be more user-friendly and organized. A setback to this is Google will treat it as a whole new web page, and you will lose all of the previous search history and rankings. To avoid this, you need to make sure you apply new SEO redirects from the old URL to your new URL. This will keep the page’s SEO value intact.
Avoid Reducing the Number of Pages or Combining Them
When you reformat your page, you may be tempted to combine all of the existing pages to streamline the layout. However, you should consider that each page might have its own individual keyword ranking. As soon as you combine all of these separate pages and don’t do it using SEO directs, you will lose your rankings and a lot of your organic traffic. To put this in perspective, a global media company recently did a massive overhaul and upgraded their platform. They combined and scaled down over 2 million pages to just 50,000 pages. As a result, organic traffic plunged over 70 percent, and this can spell disaster or financial ruin for any company.