Smart People Inc. — UX Case Study

Creating an online learning platform for 20+-year-olds

Logo Created for Smart People Inc.


Pre-Determined Goals

Setting the Scope

The Actual Research and Discovery

Lean UX Canvas
Business Analysis

AHA Moment

(left) HMW | MoSCoW Method

The Solution

Flow, Design Patterns and UI Choices

(left) User Flow | (right) site map
Low-fidelity Wireframes
Mid-fidelity Wireframes
Heat Maps



Thank you for reading!

Marian Parajon (Publisher of this Medium)

UX/UI and Graphic Designer