10 Tricks to Improve SEO Position with Content
We say natural positioning when what we are looking for are tricks to position. The natural positioning is to improve by taking care of the content.
With people looking for natural SEO positioning, but they are also looking to do it through tricks and not with naturalness. As my grandmother would say, we want “egg, bird and nest” and that cannot be.
The SEO is to generate quality content that provokes interest, with a web that solves a problem or need , oriented to the way in which the user searches for that concrete information and indexable by the search engines. That is SEO.
If you’re looking for shortcuts to go first on Google, I’ll give you a hint: there are not any. Or rather, there are few, they are not so effective, they are ephemeral, they pose a significant risk to your web and usually take more work than doing it generating value. And if you want to generate value the content will be your main ally in this mission.
If you’re still bent on looking for quick methods that can work or not, you’re late in searching Google for “SEO black hat,” “link exchange,” “blog networks,” or “free articles and press releases,” because this post does not it goes from that. This post is about techniques that will work this week and next, which will make you grow steadily and will never make you receive a penalty.
1. Know your users
The first thing is to know who you’re going to. Each public consumes the information differently. For example, this post could be called “Content Marketing Tactics for SEO”, but it would target a smaller and more specialized audience and the advice would be different.
Not everything gives you a tool. If you have a web about cats, we will suggest similar searches: videos of cats, webs of cats, photos of cats or even can go to synonyms like felines, for example. But perhaps you have not detected important niches such as “videos to cheer you up” or “videos for when you are sad”. Your content meets needs, looks for what they are, in what ways they can express themselves, and creates specific content.
In short: find out what needs you meet, how they look, what competition you have and become the brand you would like to see .
You can help by creating people to make it easier to customize the content depending on the different types of users you may have.
2. Have a Plan
Content should be planned. You must have a clear and numerical objective — never exclusively SEO — a specific audience and a lot of ideas and desire to try.
If you do not plan your content with an editorial calendar, varying formats, specifying to what type of user each content is targeted and focusing on a particular action on your visit (give you an e-mail, read more posts, and follow you on Twitter etc.) It will be difficult to know if you are doing it right or wrong and you will only depend on your intuition to move forward.
3. Deepen Social Networks
The natural positioning depends largely on the impact you get on social networks, mainly because it allows you to establish relationships, is a positioning factor in itself, confirms the profile of links and gives you visibility and branding. You will not get links if nobody knows about you and if your content does not have a brand to which it is safe to link.
And do not stay on Twitter and Facebook: Networks like Slideshare or Instagram can be very useful, it depends on which sectors and what brands, and tools like Meneame, Scoop. It or Logos can be a way to earn a surplus of traffic and links. Even blogging and niche forums can be great tools, even if they require more research. They will get you visibility in your specific target and will be fundamental to capture your first followers. Do not forget about them.
4. Reserve the Best Contents for Others
If you are going to make content, rewards those that have more visibility.
If you are looking for blogs and media in which to participate sporadically — guest blogging — try to have a greater reach than your platform, or reach a niche that you could not otherwise reach. Then book the best content for them. If in your blog you can reach 1,000 people and in another to 10,000, strive in the content that will give you more visibility.
5. Respect Branding as an SEO Tool
Branding is fundamental in SEO. If no one knows you, no one is going to look for your brand, suppose your website is https://bubblelocal.co.uk/, the brand name is BubbleLocal, remember that SEO traffic by terms with your brand name is also natural positioning. Having a powerful brand will not only make people look for you more, it will make you a reliable source and increase the click-through rate of your results and the possibilities of sharing and linking, that is, profit SEO everywhere .
6. Video, Video and Video
Visual content is the most consumed on the Internet and video is the king. No matter how you use Instagram video or upload YouTube videos of your products, you have to continuously test formats that increase your visibility.
Mainly, because the videos position very well by themselves in very competitive searches and because they reinforce a textual content like a post and generate much more branding, authority and confidence.
7. Let Users Help You
Users are the best way to generate content without you having to do it directly: you have to manage that content and it takes time and dedication, but it gives some impressive results.
· Comments: Comments on blogs and, especially, on products, carry a priceless SEO value by adding related semantic content.
· Blog: If you have very loyal users who want to talk about a topic, why not allow them to create their own blogs? You will be generating content indexable by the search engines and capturing long tail traffic at the same time that you retain them.
· Forum: For pages with a large community a forum can be a winning strategy. Pages stand out in a great number of themes thanks to a large and active community that is constantly asking questions, offering solutions and generating discussion topics.
· Questions and answers: If you do not want to manage a forum but want to allow community activity, you can accept the sending of questions and answer them, provided you are a source with authority on a topic. After all, a large percentage of Google searches consist of questions.
8. Create Your Own Images
If you can, use your own images and a Creative Commons license to be publishable with accreditation. Seriously, it is impossible to find good images on some subjects and to leave the first one in Google Images for the concept of a post can mean that there are several bloggers linking you to the credits of the image, which is the best they have found to illustrate your text.
9. Work on Your Personal Brand
Even if you invest in the brand of your blog like https://www.webquestseo.com/ and you are an SEO expert of the company, then your own brand is also important. Invest in yourself, because tomorrow your blog or your work changes or even you are in another industry and you are interested in other issues, so you should have that reputation benefit you.
Visibility in your posts, turn readers into Twitter followers, or use your reputation to increase your network is some of the best ways to become a brand for yourself and make any future initiative more relevant.
10. Find A Good Balance Between Quality and Quantity
Everyone will tell you quality over quantity, but there are many occasions when the high quality content you can generate is not going to have enough impact, so it’s not worth spending too much time on.
If you still do not have contacts, SEO traffic or links it is convenient that you focus on fast and simple content to do. Never mediocre, but do not pretend to do the Sistine Chapel in every post, because no one will read you. If you focus on long tail keywords, generate relationships, ask for a couple of links here and there, and intersperse some exceptional posts in guest blogging, in a few months you will be able to have a higher capacity and you should aim for higher quality posts even if it means lowering the amount.
Finding balance is what distinguishes a good blogger from others.
Extra: Do Not Think Too Much
Seriously, if someone has made you think that SEO is something complex and inaccessible do not listen. A website without any SEO optimization can also achieve excellent natural positioning as long as you have a good strategy, offer unique and relevant content and take into account the importance of relationships and rending.