The most powerful 4 digital marketing strategy

Digital marketing is the most modern and contemporary version of marketing, statistically proven, that its effectiveness is much higher than traditional marketing, which makes use of very expensive media such as television, print media, billboards advertising, brochure printing, etc.

On the other hand digital marketing, with a much lower budget has the great advantage of penetrating in a segmented way, and covering the needs of certain niches, reaching certain customers and meeting their expectations of consumption of goods and services, more effectively.

Digital marketing is 100% online and relies on the use of internet mainly, however there are also more traditional tools, but equally effective, such as messaging via mobile phone.

But it’s in Web Platform 2.0, where it has reached its maximum development and effectiveness, since the constant updating of programs, social media in all its variants and automation of digital marketing processes, have made it extraordinarily versatile and affordable to most of the users.

What is needed to develop a good digital marketing campaign?On the one hand, clear knowledge of the segment of the market to be penetrated, and attract future customers with good content, in an interactive dynamic, exchange and mutual knowledge, and in that personalized transaction is much more effective, to introduce our brand and increase our clientele. There are many paid online interactive marketing like Yahoo online advertising, Bing online advertising, Facebook online advertising. Below we discuss the most powerful 4 digital marketing strategies.

4 digital marketing strategies:

# 1 Content Marketing

The content is not just hundreds of articles on a site, but also images, sounds, computer graphics, videos. We are at a time when the image prevails over the rest. “A picture is worth a Thousand words”

The content can take a “very short form” as is the case with Twitter or Instagram but also a “long form” that engages more expertise, entertainment and therefore credibility and interest for consumers. It is easy to simply make the form with short texts or a nice photograph BUT it is paramount to focus on the background. “Real” substance content will be more beneficial to the company.

The influence has never been so present and will be even more in the future (that’s my opinion). Companies therefore have to be the most influential in their market and that passes among other things marketing of the content. Also you can get this benefit using Montreal content marketing.

# 2 Social Marketing

Digital marketing has seen more transparency emerge with the emergence of social media networks. This allowed to create relationships with the consumers, certain confidences, new kind of contents, but also a non-censorship in the communication of the companies (not all the time unfortunately).

This has profoundly changed the way to communicate with customers and thus their final decisions has to involve the act of purchase.

By creating fluid, fast and reactive content, this one to integrate easily into social marketing and thus win on two grounds at once: content and social media.

The consumer will therefore have the opportunity to access the information coupled with reactivity and fluidity of social media networks, all with a possibility of interaction between the consumer and the company. Here you can get more opportunity from Montreal social marketing firm.

# 3 The search marketing (SEO)

Research algorithms evolve constantly and tend to “humanize” to give the user more and more qualitative, diverse and original search results.

For example, voice is now a way to access the information requested, it is true on mobiles with tools like Siri (iOS) or Google Voice Search. Just ask it, in a direct strong voice, and a page will open to show you the weather forecast for the next few days.

Search engines increasingly understand the context and intent of the user in his query by linking your relationships and the search engine between Google Search and Google+. The consumer centric is at the heart of the development of these tools.

By taking these principles into account in your digital marketing strategies, the consumer will be even more “Light Pulp”

# 4 Mobile marketing

The mobile is today an axis not to be neglected in digital marketing strategies. The mobile is used as a source of information, but also as means in the purchasing acts.

The difficulty will be to develop an intuitive interface, simple but also complete for the users. Some experts consider 2017is a turning point, and even long before, between landlines and mobile (we will see …). However, this prospective is credible given the increasing market of mobile sales in recent and present years.

There are many others strategy, I think you know about email marketing benefits. Also you can get benefits using online marketing service, consultancy marketing, online marketing schools, and online marketing academy.

Mohamed Fawaz

Digital Marketing Consultant/Best Selling Author/Serial Entrepreneur

Inspire. Motivate. Coach.

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