Maria VorovichBrands, Stop Listening to “Brand People” and Start Listening to PeopleI’m annoyed. A new RFP lands on my desk and it is fat with adjectives. Each slide is full of gluttonous words like “spirited” and…Aug 31, 2020Aug 31, 2020
Maria VorovichFrom Belarus to BrooklynIt felt like 3am. A time when nothing and no one is awake, except for maybe, starving city rats, scouring the sidewalks for a meal.Aug 17, 2020Aug 17, 2020
Maria VorovichWant to Understand Gen Z? Look at Dali.Let’s play a game. Imagine a generation brought up in the background of war, during a time of political chaos and economic instability…Jul 30, 2020Jul 30, 2020
Maria Vorovich3 Days Old, Apple’s New Ad Already Feels OutdatedIf you haven’t seen it yet, Apple just released “The Whole Working From Home Thing”, an ad dedicated to depicting our lives as part of the…Jul 16, 2020Jul 16, 2020
Maria VorovichA Study of New York MotivationA look at New Yorkers during peak pandemic through Maslow’s Hierarchy of NeedsMay 26, 2020May 26, 2020
Maria VorovichBrands Need to Hear: It’s Not About You Right NowIn this new era of WFH I share an office space with the founder of a SAAS company, otherwise known as my fiancé. We sit across from each…Apr 15, 2020Apr 15, 2020
Maria VorovichTHE AD AGENCY IS DEAD, NOW WHAT?The nervous energy in advertising land is palpable. Every morning that Alexa delivers my daily news briefing, Ad Age is reporting a fresh…Jan 3, 2019Jan 3, 2019