DNAgency : Founding our brands’ DNA

During this semester, the lesson of Ad & Pr Lab with DR Betty Tsakarestou was the opportunity to create our own advertising agency. To a simple school project with friends from a quasi-real agency. At this point, we all know better what are the issues of a digital agency in Athens, it was a special “preview”.

We started to create our international team, composed of 4 greek students and 1 french Erasmus Student. Let us introduce the DNAagency :

Why DNAgency ?

Let us start with the beginning. We wanted to create a Digital Advertising Agency that would help small businesses, mostly based in Athens because this city is known to the entire team. We wanted to grow their social media platforms as a digital agency.

For us, communication is about finding a brand’s DNA. DNA is “The fundamental and distinctive characteristics or qualities of someone or something” … It’s the competitive advantage of a company. This is what makes you different for another. This is the first characteristic when you’re born, it makes you who you are. The same applies to companies.

Who are we? Let’s brainstorm!

Now that we have got a name, we tried to found our identity. We brainstormed a lot and we went to this little schema which explains everything.

We also choose the Yellow colour to represent our brand, because it’s the international color of the field “communication” and this colour represent our values: sunny, funny, optimistic …

What is the next step? Social networks and website!

Do you want to see the result of our work? Follow us in our Instagram account or Twitter account … And of course, the website we create!