The perfect glasses

Just like adults, children want to look good with their glasses on. Young children usually just want glasses in their favorite color, but for older children, it is not as simple as that. They want their new glasses to fit with their personality and consider them a fashion item. Choosing the perfect glasses is therefore very personal (and may, as you may have experienced, be very different from the preferences of the parents). Some children want glasses that are as low-key as possible, while others want their eyewear to really stand out.

Milo & Me finds it important that children…

A growing number of children needs glasses. Currently, about 1 in 10 ten-year-olds in the Netherlands wears glasses and this number is expected to rise. Providing fitting glasses for children may be a routine job for opticians, but for the child the prospect of wearing glasses can be quite daunting. Two aspects in particular play a role here: fear of how other children will react and ‘feeling different’. How can we make sure that children feel comfortable and confident with this new addition on their face?

As anyone with an Instagram account knows, photos are what social media is all about. However, as a business owner, it can sometimes be difficult to think of new ideas to keep the photos on your business feed fresh and interesting.

The good news is that if you’re using a mobile phone to capture photos for your business, there are a ton of different ways that you can use photos to keep customers coming. Take a look at our top 10 ways to take amazing photos with your phone:

1. Get the right lighting and set up

When you take…

It’s commonly known that a strong social media presence can be a make-or-break part of entrepreneurial ventures these days. However, even us savvy entrepreneurs aren’t born knowing the rules of Facebook for business!

Trying to find out how often you should post on Facebook using trial and error is likely to take you on a path down the rabbit hole — or at the very least, be an exercise in unnecessary time consumption.

So we thought we’d cover the topic in our blog, giving you everything you need in a quick five minute read. Easy as that!

Why You Should Post

As a small…

Video marketing is the bees knees. In the past, it’s been associated with marketing campaigns for established companies, rather than start-ups or small and medium sized businesses (often called SMB’s or SME’s). You had to have really “made it” before you had the money to throw at a promotional video or advertisement.

Not anymore though! Video content has become more accessible than ever. Tech like SoapBox by Wistia (that link is a great place to start, by the way!) has made it easier than ever to make high-quality, professional videos, no matter how experienced you are. …

5 facts you didn’t know!

1. The development of perception already begins in the womb

A baby can distinguish light and dark in the mother’s womb. From 4 weeks after birth the real color perception begins, starting with the color red. A week later he can distinguish green and yellow and then blue.

At 3 months old, the cones in the eye are well developed and a baby can see just as many colors as adults. Children do need more contrast to be able to clearly perceive colors. Only in the teen years can they distinguish soft colors just as adults do.

Anna Franklin, a British psychologist, showed 250 babies 2 colors on a monitor…

A statement that regularly passes by, and is very true; you only have one pair of eyes, be careful with them! Especially children’s eyes are vulnerable and they have to last for a lifetime.

Four tips that can help parents keep children’s eyes healthy. Opticians: share the tips via the infographic with your customers!

  • Limit screen use. Spending a lot of time behind screens increases the risk of myopia. With screen use, children watch a lot close and little far away. In order to accommodate less, the eyeball grows longer. High myopia (strong myopia, at least -6) increases the risk…

It is often exciting for children to get their first glasses. How would the kids react at school? Are my glasses cool? Also for parents it is sometimes exciting when they hear that their child needs glasses.

To let children (and parents) get used to the new glasses, we have the following infographic for you as a parent or for opticians to share with their customers.

You can share it on social media, download the infographic or, if you are an optician, share easily and quickly via Embrosa* on social media (choose Milo&Me in ‘sources’)! …

What makes a creative marketing campaign? How do brands stand out from the competition when there’s so much competition? And how much can you get away with bending the rules in your marketing strategies?

To answer these questions, we’re using this blog post for something a little different — taking a look at five very different, equally successful and ultra-daring approaches to marketing and branding. These brands certainly aren’t scared of breaking the status quo! Let’s take a look at what we can learn from them…


What’s between your legs? That’s the question that the outrageous marketing team at Yoni…

Je hebt een geweldig bericht geschreven voor op social media, maar nu nog een afbeelding.. Want je weet: een afbeelding zegt meer dan 1000 woorden en je krijgt veel meer respons op een post met mooie visual dan op een ‘kale’ post zonder afbeelding.

Maar hoe kom je aan een mooie visual. Maak je die zelf? Zoek je er eentje op internet? Vraag je het aan je leverancier? Wij denken dat je heel goed zelf een mooie, passende afbeelding kunt maken bij je posts :). Hierbij onze tips & tricks!


Maak een plan voor jouw visuele boodschap…

Marieke Florisson

Marketer at Embrosa, has a heart for the local entrepreneur and is mother of 2 young children. Passions are cooking, enjoying good food, art and travelling .

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store