How to Authentically Celebrate Holidays as a Business Blog by The Emms
How to Authentically Celebrate Holidays as a Business Blog by The Emms

Do you celebrate the holidays in your marketing?

Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply.

From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning — and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!

It can be risky to take an ad hoc approach to celebrating holidays. On the one hand, if you get your message wrong,you could turn people off or even seriously offend someone. …


MARKETING

A perfect opportunity to connect with your customers

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By now most retailers have their sights set on executing a successful holiday campaign. After all, this is the time of year when shoppers spend the most money, and a slow Christmas season could spell disaster.

However for B2B businesses, this season often gets overlooked, and often businesses end up scrambling to put together a generic “Happy Christmas” email, and that’s about it. …


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We all love a good deal, but here’s the thing: sales can be a double edged sword for brands.

If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term.

In today’s blog, I’m sharing my do’s and don’ts for brands planning a promotional campaign or holiday sale. That’s right, now is the time to start thinking about the holidays, if you haven’t already gotten the wheels in motion!

DO: Stay True To Your Values

My first rule with any campaign is to do an authenticity check. …


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If you own a business that just isn’t getting the results you want, the easy thing to do would be to chalk it up to a challenging business environment. But you didn’t get into entrepreneurship because it’s supposed to be easy, right? We’re living in a new paradigm, which means there’s a whole new world of opportunities for those who are willing to think creatively, dig deep and make it work! Today, I’m sharing my top tips to grow your business and increase sales.

#1 Assess your situation

The more you understand the problem, the easier it will be to start actually solving it. Begin by doing a mini audit on your marketing strategy. How does it hold up in a world where people are buying anything and everything online? Do you have a strong digital presence? Is it easy for people to find you online? …


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Lately I’ve been getting a lot of questions from people who are considering launching a new business, or trying to make a go of a side hustle as their secure corporate job suddenly doesn’t seem so secure after all.

This has got me thinking about what it felt like to be at the very beginning of my own entrepreneurial journey, and what I’ve learned every year since then. For anyone thinking about entrepreneurship, here are some lessons from my own experience that I hope will help you find your way.

Setting up a Business is Hard

If there’s one thing that I think we can all agree on, it’s that being an entrepreneur is no walk in the park. Still, I find many people aren’t prepared for just how overwhelming it can be to “simply” get your business set up. If you’ve always worked for an employer in the past, you have to learn about legal regulations, make decisions about how to set up the infrastructure of your business, and take responsibility for every aspect of your company. …


How to make new connections online.

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Love it or hate it, networking can spark invaluable opportunities for your business or career. So what happens when all the conferences, workshops, association meetups and professional events disappear?

If you don’t want to miss out on the magic of those “chance encounters,” start by recognizing that it doesn’t have to all be left to chance. In 2020, networking requires a more active approach, but it doesn’t necessarily have to be hard. In fact, for those who dread going out and making small talk in crowds, it might even make networking easier!

Here are a few things you can do to expand your network and make meaningful connections — even if you can’t go out and meet people…


Whatever you do, remember to put your customer at the center!

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For retailers that rely on brick and mortar stores to drive sales, the reality that shops may not be returning to normal for a while poses significant challenges, but also opportunities.

If you can dust yourself off and reimagine your business strategy, you might find that investing in your digital presence and increasing your online marketing efforts could have long-lasting advantages — even once things do begin to reopen.

Here are things you can do right now to not just weather the storm but set yourself up for continued success in the long run.

#1 Do an E-Commerce Audit

When was the last time you read through all the content on your website? If it wasn’t within the past few months, chances are you could benefit from an update. …


3 examples of how your business could survive Covid-19

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If your business depends on face-to-face contact, chances are you’re facing some tough decisions. You could cut your losses and put things on pause, which may be the right decision — or even the only option for some. But for those who are able and willing to reimagine what’s possible, there are opportunities that could set you on a much stronger course for the long run.

Think of the constraints posed by COVID-19 as opportunities rather than limitations, and start brainstorming new ways to serve your customers, fill a void, or bring joy to people’s lives at a time when we all need it. …


A useful worksheet to get you started

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I recently wrote about how to develop a marketing plan that you can stick with in Expat Living … If you find yourself feeling like all your plans have gone out the window lately, that might seem a bit ironic.

However, as paradox as it might sound, the truth is, marketing plans aren’t meant to be hard and fast. They’re meant to be a guide to keep you aligned with your core objectives through the twists and turns of running a business. …


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How to respond to Covid-19 with your communications

“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”

- Alexander Graham Bell

In unprecedented times like these, when all of us are facing struggles, it can be easy to feel lost or get caught up in fear and negativity. COVID-19 has turned the world upside down, leaving more questions than answers for businesses big and small.

Unfortunately, there’s no handy playbook we can refer to in a situation like this. So, where do we go from here? …

Marielle Reussink

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