Keyword rankings are no longer a primary performance metric of your website

The core concept of digital transformation is the shift from a seller’s world to a buyer-centric model, meaning marketer’s can no longer market features and functions but instead the focus is on user experience and the buyer’s behavior. This concept has drastically changed how marketer’s measure success and in turn changed the way technology supports the marketing function.

Back in the day (no more than 5 years ago), Google Analytics and the practice of SEO was a marketer’s best friend. Keyword rankings was a science. Reaching page one for your company felt like the biggest success and all you had…


Digital Transformation of the Marketing Function

So much has been written about marketing in the last few years. Much of it professes to teach you how to get a “35% lift on conversion” or create campaigns that everyone opens and the leads come rolling in. It makes marketing seem easy. But if you were a fly on the wall of executive board rooms, you’d likely hear a different, very negative observation about marketing.

Confidence in the marketing function by executives is at an all-time low. CEOs I speak with, are struggling. They can’t seem to figure it out. From finding the right marketing resources for their…


Blow up the traditional view to create a budget that adds value to your business

If you are like most sales and marketing people or part of the management team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2019. Unless you are an accounting type or love spreadsheets, I know of few people who really enjoy this process. If you are a marketer or responsible for the marketing budget, you enjoy it even less because marketing is the most harshly judged and smallest percentage of an overall budget. I personally still have post traumatic syndrome associated with trying to defend a marketing budget in my last tech company job.


“We need women to think of tech as a place for them”

Available on iTunes.

On this week’s Women Talk Tech podcast we talk to Holly Munn, Partner in BrandFreek Communications. Holly believes the traditional story line we tell about women leaving technology has to change. It’s not about having babies, it’s about being in work spaces that support the inclusion of diverse employees.

Listen as Marie and Holly debunk myths and stereotypes of working women as they send out a call to all women, we need you in tech! It’s not enough to have one or two woman leaders in tech — we need women to think of tech as a…


If so, a career in tech is just for you.

Available on iTunes.

On this week’s Women Talk Tech podcast we talk to Liza Horowitz. Liza is a multipotentialite. She holds a dual role the Chief Marketing Officer at Fast Access Blockchain and Cheif Information Officer at Exchangily.

Listen as Marie and Liza discuss her involvement with Global Women in Blockchain. building an information hub for trading crypto called chainsandswaps and Liza’s participation in a growing e-bike company.

This episode is great for anyone interested in blockchain and career transitions, but most importantly it is a great story about the multipotentialite personality and how these traits catapulted Liza into a…


In today’s world of the 24/7 Internet, social media, and mobile phones, there are an abundance of places for you to be. And it’s not just you — it’s all of us. We’re constantly trying to reach out through all of these channels and do all of these things for our business and in our personal lives.

You may feel like there are too many choices available to you in terms of what you should be doing to better market your company. It’s too overwhelming when you try to think about what to do next. …


Blow up the traditional view to create a budget that adds value to your business

If you are like most sales and marketing people or part of the management team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2019. Unless you are an accounting type or love spreadsheets, I know of few people who really enjoy this process. If you are a marketer or responsible for the marketing budget, you enjoy it even less because marketing is the most harshly judged and smallest percentage of an overall budget. I personally still have post traumatic syndrome associated with trying to defend a marketing budget in my last tech company job.


5 Signs this may be you

  1. You miss the days when you could just pick up the phone and call a prospect.
  2. You are still going to tradeshows hoping that by showing up, you will immediately find customers.
  3. You remember the days when email was a replacement for sending inter-office memos.
  4. You are still startled when someone outside of your family texts you to communicate something.
  5. You still have your sales team searching for leads but have ignored your website or social media as sales tools.

I’ll be the first one to admit it; I really miss being able to call people on the phone. I…


Jodi Bonham is IT Channel Manager at Eaton Industries (Canada). She is an IT channel professional with over 20 years success in C level and executive relationship management, distribution sales, channel marketing, and business to business solution sales in areas including: cloud and virtualization, VOIP and unified communications, server, data/storage, and power management.

As a natural achiever, self-driven to surpass goals, she has been an ongoing top revenue and market share growth performer. Utilizing her strengths, she built client partner relations, manage large national and enterprise accounts, and influence corporate decisions. She thrives in an environment that encourages mentoring, leadership and personal growth while being driven by accountability.

Enjoying problem-solving and self-learning, she is a perfect fit for the fast-paced IT channel.

Listen to the podcast here


A former Ingram Micro veteran, Holly Garcia recently took over head of ATEN North America, a technology leader and global manufacturer of KVM and Pro AV connectivity solutions. They are the U.S. subsidiary of ATEN International Co., Ltd (based in Taiwan).

Holly discussed why she left Ingram Micro after many years at the company, her ultimate career goal of running a country, the significant changes she’s implemented during her short time at ATEN to improve the distribution network, and upcoming plans regarding the company’s North American channel strategy.

Holly’s accomplishments to date since starting at ATEN:

  • Weeded down the number…

Marie Wiese

Content Marketing Advocate. Entrepreneur. GlamperGrl. President at MarketingCoPilot.com

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