…t size of ‘preserving a proportion of people’s time’ is huge and will always be extremely valuable. Not every company has to claim to solve problems that change the world. As is clear from recent examples in the media, vision at the expense of truth can have huge repercussions for both consumers and investors alike. Not only this, but the lack of humility and the sprinkle of spin distracts us from what’s really important. Humanity’s grandest challenges.