Start exploring the content you’re offering and the communities you’re contributing to. Evaluate your processes and find a smart balance of automated work and human touch. As you look at everything you’re doing, design marketing funnels that are unique and involve feedback.
Online marketing funnels have traditionally been based around measurable metrics instead of pure buyer behavior. Ad impression; ad click; stay for 3 seconds; add to cart; checkout. While that information is valuable, today’s funnels are broader and longer term. There are some loops now, too, so it’s actually more of a french horn than a funnel.