Barefoot shoes — a Fashion return to sincerity?Our recent obsession with zero waste, minimalism, and a “return to nature” in our diets and other practices seems to peak in a new…Jun 16, 2020Jun 16, 2020
Two narratives of epidemics — Perfect Sense and BlindnessDavid McKenzie’s Perfect Sense (2011) [1] tells the story of an epidemic of an unusual disease: the affected lose their senses, one by one…Mar 27, 2020Mar 27, 2020
Hinge, or the socio-semiotics of why I’ll die alone“What is stupider than a lover? So stupid that no one dares offer his discourse publicly without a serious mediation: novel, play, or…Nov 18, 2019Nov 18, 2019
Brandless — are critical brands an emerging trend?In 1986, the French hypermarket Mammouth commissioned the semiotician Jean Marie-Floch a work of research, with the view of contributing to…Aug 7, 2017Aug 7, 2017
Cultural profanity, or why the Protestant blue-jean skirt will be a trend in 2016 SummerA shocking trend in London Spring/Summer 2016, this skirt is actually the “uniform” worn by lower class Protestant women in Brazil. Will…Jun 1, 2016Jun 1, 2016
Instagram has a new logo, the banalisation of social media, and we are NOT the majorityI still can remember as if it were yesterday when the first major change in iOS visual identity happened: when they simplified all the…May 23, 2016A response icon1May 23, 2016A response icon1
Is fascism a collateral effect of the capitalist ideology?Wearing CBF t-shirts, Brazilian flags, hats, and blowing their vuvuzelas, pro-impeachment Brazilians watch the voting in Brasilia, and…Apr 19, 2016Apr 19, 2016
The ugly duckling and the tale of innovationFlicts, by Brazilian author Ziraldo, or the children’s book of my life: the story of the ugly crayon in the 12 colour box, the beige that…Mar 21, 2016Mar 21, 2016
What is happiness?Last week I was assigned a very peculiar task: to prepare a session about the cultural meaning of happiness. That was something to be…Mar 7, 2016Mar 7, 2016
The Content Lab #17: How to harness user research to create great contentFor everyone who has been to The Content Lab #17 last night: thank you so much for your presence, you made this workshop awesome! If you…Feb 24, 2016Feb 24, 2016
