How To Tell If A Potential Client Is The Right Fit For Your Business
A three-step process to quickly decide who to work with
When I first begin my design freelance career in 2005, I didn’t think if there’s a right or wrong client to work with. I worked with anyone, both for a fee and for free as and when someone needs graphic design services.
As my experience with clients grew, I started to choose my clients based on my gut feeling and how I felt about the potential client. I didn’t use any quantifiable measure to certify we will work well together. So long that person has a nice personality and we have good chemistry, I took it as we are a good fit for each other.
In the early days, my sales process worked this way:
- Call with a potential client
- Manage expectations
- Reveal pricing
- We start work
Before starting the work itself, we would always jump on one or two calls to get to know each other better. I would figure out what was required and openly shared how I work. Like any freelance designer, I have my limitations and never hesitated to set those boundaries.
However, when work took off, things between myself and the clients became different from what I…
