Brand it. Give it a spirit, a conscience, a strong, unique and radical personality. Only then will you get an immortal company.

During those past 3 Goldup sessions, I have been focusing on one main thing: growth, like it has also been the focus of my whole professional life so far.

1. As the first employee at Cheerz, I pushed digital acquisition from 10 orders a day to 1000 in just 3 years.
2. As an entrepreneur myself with Sorato, I spent 2 years growing my own online shop and managed to make 80K in revenue by building a strong brand and…

Last Saturday, I’ve kick-started Goldup’s first class. I welcomed 20 women willing to learn how to launch their own profitable online business to The Family’s house in Berlin. For this very special session, Goldies came from everywhere — from Berlin to Toulouse, from Munich to Prague, and even Qatar!

As the head of this BADASS program, I’d like to share what happened using 6 very simple observations. After all, 6 is our lucky number ;)

1. Anything new is at first seen as ridiculous, then dangerous… But finally, it becomes obvious

Courage is required to decide to start something new. That’s why the very 1st thing I told my first class of Goldies was: BRAVO.

Goldup…

I am 28 years old and it feels like I’ve already lived 6 different lives. One of them was as a proud Parisian fashion designer. Two years ago, I was opening my own workshop in Paris where I could happily and finally… sew in peace.

Piece by piece, blood, sweat and tears, I loved it. Sewing bags and kimonos alongside talented seamstresses was like meditating for me. I loved the adrenaline and the energy coming from starting something from scratch. You don’t know where you’re going, but the beauty is the journey — right? You don’t know what’s coming, so…