MarinperezWhat Buzzfeed Can Teach Content MarketingIt’s simple to dismiss Buzzfeed as a fun and trivial company that clogs up your Facebook feed with inane listicles. But if if you look…Dec 29, 2015Dec 29, 2015
MarinperezMy Subscription LifeBetween craft beers, hot dogs, and fireworks, I was able to read a great piece this weekend from Zuora’s Tien Tzuo, “The Climb: How to…Jul 8, 2015Jul 8, 2015
Marinperez5 Great (free) Lynda.com Classes For Content MarketersDon’t know if you’ve heard, but now that Lynda.com has that LinkedIn monies, you can try many of its wonderful courses for free. You can…Jun 20, 2015Jun 20, 2015
MarinperezIt’s Hard Out There For An AppI remember when the App Store was the gold rush: a few people in a garage could make a cool app, it would hit the top of the charts, and…Jun 13, 2015Jun 13, 2015
MarinperezScoot Networks Review: The Perfect Way To Commute in SF?Great news: I got an awesome new job! I’m now working in sunny Palo Alto for Kahuna trying to help build out intelligent marketing…Jun 2, 2015Jun 2, 2015
MarinperezBuilding A B2B Content Strategy That WorksContent marketing and content strategies are a vital part of any modern B2B company but it’s about more than just creating content for the…Apr 8, 2015Apr 8, 2015
MarinperezIncentives“The fundamental challenge is that Microsoft incented sales teams to sell Office 365 and Azure aggressively without regard for whether the…Mar 4, 2015Mar 4, 2015
MarinperezHow Customer Success Can Supercharge Your Advocacy EffortsIn the B2B world, I’ve noticed people tend to refer to relationships between vendors and customers as “partnerships.” This isn’t a good…Feb 26, 2015Feb 26, 2015
MarinperezSan Francisco Housing Prices Goes Full Cray“Bernal Heights, Glen Park, Noe Valley and Portrero Hill have all seen their average prices increasing. Last year there were 27 sales in…Feb 24, 2015Feb 24, 2015
MarinperezNo Soup For Them“In their current fundraising efforts, both Uber Technologies Inc. and Lyft Inc. have asked potential investors to sign agreements stating…Feb 24, 2015Feb 24, 2015
