As a nonprofit organization, gaining buy-in from the community is paramount to accomplishing your mission and making the world a better place. Marketing your mission and values isn’t always easy. The Google Ad Grants program was created to help you spread the word in a meaningful and targeted way.

What Is Google Ad Grants?

Google Ad Grants (frequently referred to as Google AdWords for Nonprofits) is a program that lets 501(c)(3) nonprofit organizations reach and inform people searching for nonprofits online through free Google Ads placements. The Google Grants program was launched in 2003 and is available in over 50 countries.

Google Ad Grants Eligibility

There are several eligibility…


If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering.

You can choose to pay either a monthly retainer fee or pay per project. Understanding the advantages and disadvantages of each fee structure will help you decide which marketing fee agreement best suits your goals.

What Is a Marketing Retainer?

A marketing retainer is a monthly agreement between your company and a marketing agency. Each month, you agree to pay the agency a…


Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel about you, what your message is, and much more.

While the sheer number of factors can seem daunting, this simply means the possibilities are endless when coming up with your very own marketing and branding strategies.

Does Your Business Need a Brand Marketing Strategy?

Creating a brand strategy is a big commitment. How do you decide if it’s worth the time and effort?


Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand.

Before you can create a great website, it’s important to know what the typical customer will be interested in learning when visiting your site. If you’re a local business, it may just be that they need directions, prices, or contact information. …


Social media is an excellent way to bring new leads to your business and build reputation. However, it can be tricky to see exactly how social media is helping your business. Take the confusion away by learning how to measure social media effectiveness with five essential social media marketing metrics.

5 Social Media Metrics that Matter Most to Your Business

These social media success metrics measure broadcasting effectiveness, interaction effectiveness, and ROI.

1. Post Reach

Post Reach indicates how many people have seen your post since you published it.

Not only does this measure how many people have seen your post, but it also tells you which times of the day are best…


Social media is an excellent way to bring new leads to your business and build reputation. However, it can be tricky to see exactly how social media is helping your business. Take the confusion away by learning how to measure social media effectiveness with five essential social media marketing metrics.

5 Social Media Metrics that Matter Most to Your Business

These social media success metrics measure broadcasting effectiveness, interaction effectiveness, and ROI.

1. Post Reach

Post Reach indicates how many people have seen your post since you published it.

Not only does this measure how many people have seen your post, but it also tells you which times of the day are best…


What is packaging design, and how can it help your product? From the Snickers you buy at the grocery store to the school supplies you buy for your children, you’ll find every product has a unique packaging design.

If you’re trying to create packaging for a new product, understand there’s more to the process than meets the eye. Your packaging should engage your customers through touch, sound, sight, and possibly even smell and taste. Most importantly, your packaging should convey your brand message.

Questions to Ask Before You Create Product Packaging

Before coming up with product packaging design ideas, it’s important that you answer these essential questions.

Who Will Buy the Product?

Who…


Marketing your products or services to businesses can be difficult. As an individual, you’re very familiar with being marketed to as a consumer, so you have a preconceived idea of how to market to other businesses. However, selling to businesses (B2B) and selling to consumers (B2C) require very different processes.

What Is B2B Marketing?

B2B marketing is the process of one business marketing its products/services to another business. Business to business marketing is needed when one company’s output is required for another company to maintain or improve its operations.

Some B2B marketing examples include:

  • An industrial pump manufacturer is attempting to market and sell…

MARION Marketing

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