Enterprise Information Architecture

Effective Utilization of Information Assets

Enterprise Information Architecture (EIA) is an Information Architecture for optimizing the web-based on an overall bird’s-eye view of one’s company or organization—Enterprise.

EIA is characterized by its approach to an overall picture bringing together system architecture that include the website, CMS, and intranet of the company or organization, rather than the information design of individual websites.

EIA as Brand Strategy

Further, by taking a bird’s-eye view of the web-related work and information assets of the company or organization as a whole, EIA is intended to provide “total optimization” of the whole company rather than each individual department.

EIA deals primarily with the issues of web governance and effective utilization of information assets held by the company or organization such as exchange of common information, formulation of efficient operating policies, and cost reduction through elimination of redundant investments.

EIA and Communication Design

Concent Inc., the company that I belong to, focuses on communication design.

Overall, the most important thing is communication. Achieving this simple, definite goal takes three equally simple steps.

1. Ensure that there is time for reception to communicate and make people interested.
2. Take control of the amount of information tailored to interest which encourages people to make time to receive it.
3. Give feedback for measuring satisfaction to ensure that time obtained seems to have been effective.

Concent views EIA as a means of designing and building a system to serve as the bridge enabling delivery/communication of information assets held by a company or organization to the user.

(c) morville CC by 2.0

The user in this case includes not only the end-user but also users within the company. It is impossible to maintain a unified brand image if each departmental site is not set up in a context of communication within the company or organization operating the website. Moreover, brand credibility will be lost if the navigation of each departmental site is not kept under control. Thus, one must also take into account communication design among in-house users.

Sharing with a view toward internal as well as external communication systems promotes total optimization and thereby not only improves brand value but also prevents redundant investment and leads to the creation of new opportunities. At the same time, it can provide a superior user experience by reducing stress for the end-user and improving the efficiency of information acquisition.

EIA is a methodology for thinking about communication systems of all people who are concerned with information.


Effective planning and a way of behaving within the company or organization for the sake of practical action. Unless these two things are achieved, the initial concept, including Service Design, will forever remain a pie in the sky.

Designing a Service by @mariosakata

Taking a structural view of the service itself, EIA makes it possible to provide concreteness by facilitating the creation of service models of highly abstract strategies and concepts from the perspective of Information Architecture.

This article originally appeared at my personal blog in Japanese.

Any comments or feedback?
Drop me a line on twitter @mariosakata

Mario Kazumichi Sakata

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