When’s the last time you read something — uninterrupted, by choice, in it’s entirety, and you liked it?
Did it involve green eggs and ham, a dystopian fight to the death or 50 shades? Me too, but only Dr. Seuss. I watched the Hunger Games movie and 50 Shades of Gray seeped into my pores — chemical warfare I suppose.
Content consumption used to be linear, opt-in and deliberate. As adults, we’d choose content that inspired, entertained or changed us in some meaningful way. We didn’t measure whether our eggs were colored, our arrows sharp or our shades were…gray? (I didn’t “read” it remember?)
After a week of writing, and sparsely “marketing” my creations, I can declare with confidence that Content Marketing is oficially Dead.
It makes sense. Browsing online reminds me of the way I felt when the emergency broadcast system interrupted Sesame Street and I thought “stop it, even Big Bird isn’t worth this!”
Today, instead of a single emergency message from the *government, interrupting a single channel, interruption is a social norm.
A glut of well distributed, SEO-optimized, pseudo-tutorial crap is making online curation unmanageable. As such, I understand why my blood relatives have “no time,” to read my posts. With 2 parents, 3 sisters, and a few friends, 6 likes should be a layup, right?
If you’ve read this far either I’ll assume you picked the wrong line at Costco, you want something from me, or you’re the one sister I guilted into reading my stuff. Oh, and her boyfriend — hi Chris! But mom, you can always call me — with my Apple watch I see it’s you and don’t answer. (Since she wont’ read this, not a problem.)
I’m done writing for the day, moving on to my next Most Leveraged Yes. (Gratuitous plug #3 for Lifehack Bootcamp — it’s life changing.)
- EBS, now Emergency Alert System, was set up to alert Americans that that the President will make an omni-channel announcement within 10 minutes to alert us of great danger. With our current President, we don’t need a national alarm system to know we’re doomed.
Marissa Verson Harrison is a strategic marketer, growth expert and brand builder. At Lean Startup Strategies, we help companies achieve their business objectives in record time. Whether you’re a startup company testing product market fit or a public company developing a new product, we find ways to put a $1 into marketing and get $5 out.
Originally published at Marissa V. Harrison.