How Your Website Builds Safety In Your Business
How are you building your business?
Are you creating it to match your own vision of success, and building your security from within yourself? Or are you doing what everyone is telling you you *have* to do to make £5k or £10k + months and beyond (is that even what you really want?), and looking for someone else to give you that security you’re craving? (Hint: you’ll be searching for a while!)
We often complicate things a lot more than we need to. You don’t actually need to be active on 8+ social media channels every single day, have a referral scheme, a group, two funnels, a few spreadsheets and £1000 a month in Facebook ads to succeed. It can be way simpler than that.
I’m not saying that you don’t need any of those things, or that you won’t need to do anything to make your business work. Running your own biz can be tough! What I am saying is, know your big vision for how you want your life and business to look. Figure out who you want to be. And then create that security you need to do that from within yourself and your business first, and stepping out of that never-ending cycle of shiny objects and promises from online gurus that ‘this’ is the one thing that will take you to financial success.
Security we create from within ourselves is the baseline for all of our manifestations
If you don’t feel secure in your own business, how are your clients going to feel secure about investing with you? If you aren’t creating a home online where they can see your energy and what it would feel like to work with you, in a way that makes them feel excited and secure that they’re making the right decision by investing with you, where does that leave them?
Truthfully, you only need to get a few things right to get your business moving in the right direction. And your website is one of them.
Why do you need your website to create security in your business?
Your website is the place people go to see who you really are. Are you dependable? Do you care enough about your business to invest in it yourself? Do you believe in yourself enough to bet on your own business?
These things are immediately clear as soon as people land on your website. They don’t need to be ‘woo woo’ or ‘in tune’ to make an immediate judgement of whether or not they’d feel secure investing with you based on your website.
We see time and time again statistics like half of users citing a business’ website design as the number one factor in their credibility, or that when visiting your website users decide within 10 seconds or less whether they trust your business based on the design of your site, but then people still think it doesn’t matter if they get by on a website that doesn’t instil a sense of credibility and security for their users.
If you want to create the stability you crave in your business and spread that same feeling to your potential clients, you need a standout website that shows off your business so they feel secure making the leap to work with you.
Often when we feel uncertain, is when we need to rise
When we continue to receive the same lessons, it’s because we haven’t really understood what we’re meant to learn yet. And usually, when we feel uncertain about making a decision, that’s when we need to take the leap more than ever.
How can you attract clients that will want to invest with you? By first investing in yourself. You’re putting out what you want to receive, and when your potential clients see that you feel secure enough in your own business to invest in yourself, that’s when they’ll feel comfortable and excited to invest in your business too.
You don’t know what every step will look like when you start; you need to start taking action to build your dream business before you can have your dream business. What does that look like for you? What feelings do you want to inspire in your audience?
Depending on your website instead of social media
Social media is an amazing tool that you can (and should) use for your business. There are so many variables though, building your business solely on your social media presence isn’t a good way to go. You don’t own your channels, who knows what the algorithm will do with your content from one day to the next, and whether or not your posts will end up in people’s newsfeeds today.
Your website is your home online; it portrays your energy, it’s your virtual stake in the ground, it should share who you are with your dream clients and it works for you 24/7. It’s the one place online that is 100% YOU, shares your message with the world, and can get your dream clients from ‘who is this?’ to ‘I NEED this in my life now!’.
Wouldn’t you rather have a beautiful, attention-grabbing website that can look exactly how you’d really love it to look rather than building your business on the fickle nature of social media and spending 2 hours crafting on a long-form Facebook post that might only show up in a handful of newsfeeds today?
Build safety in your business instead of depending on outside factors
If you depend on outside factors for that feeling of safety in your business (filling your classes with X amount of people, or that one big monthly contract), you’ll never find it. You need to create safety from within yourself first.
Once you feel safe with yourself and your business foundations, then you’ll start attracting the same back.
An amazing website is essential for creating that safety in your business. You have a solid, standout, attractive online home that shows off who you really are; not just social media posts that may or may not show up in someone’s feed today. This builds SO much more trust (and a feeling of safety) with your clients.
Are you creating your own safety in your business with an amazing website, or are you looking for it somewhere else?
Originally published at marissawaitecreative.com.