While I’m normally used to having digital ads stitched into my family of feeds at any given opportunity, they usually range from the widely unappealing (No, I still don’t want an essay written on my behalf by an Oxford grad) to the unnervingly targeted (How did they know I’d just been speaking about Pringles?!).

A few weeks ago, though, another organisation’s adverts began cropping up across my dopamine-inducing apps. “Become part of something bigger” proclaimed one such advertisement. “Choose the future you want” declared another. Peering into the ads’ details, their providence soon became clear. It was the European Parliament…


The race for the music streaming market can only have one winner

“Upon the Athenian victory over the Persians at the battleground of Marathon, the young runner Pheidippides was sent to deliver the news of success back home in Athens. His journey was a gruelling one that lasted 26 miles. After he finally delivered his message, Pheidippides fell to the ground and passed up to the heavens, having earned his place in history as the ultimate conqueror of endurance.”

The ability to outlast your competition is a core principle in business strategy, particularly in technology. This post sets out to analyse Spotify, a company which is playing one of the longest games…


Having been through a decade of growth and achieving a seemingly wild valuation, Snap is now facing the wroth of the public markets. Its share price reflects investors’ dwindling patience in waiting for the company to generate a healthy profit at scale.

Like Hercules trialling through his infamously brutal labours so that he could be accepted by the Gods into Olympus and attain his immorality, Snap is looking to prove to the market that behind its product brilliance is a robust business model with scope for valuable long-term growth. …


Sisyphus’ eternal punishment

“But even this paramount trickster could only postpone the inevitable. Eventually Sisyphus was hauled down to Hades, where his indiscretions caught up with him. For a crime against the gods — the specifics of which are variously reported — he was condemned to an eternity at hard labour. And frustrating labour at that. For his assignment was to roll a great boulder to the top of a hill. Only every time Sisyphus, by the greatest of exertion and toil, attained the summit, the darn thing rolled back down again.”

- Sisyphus.

Perhaps the only thing stranger than the sudden drop…


Graduates are quickly becoming saduates

As an undergraduate soon to leave university and trying to figure out what to do next, the traditional paths will probably seem like the right place to start. According to the Times Top 100 Graduate Employers list, big-named corporations hold 16 of the top 20 spots as the ‘most desirable’ employers for new graduates. Students who attend university fairs will inevitably return home with goody-bags filled with miscellaneous stationary items covered in the brands and logos of the country’s most well-known banks, law and management consultancy firms. The application processes for these companies’ jobs are highly competitive, but they’re also…

Marius Sheldon

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