Forget About Marketing. Focus on Building An Awesome Product.

I completely focused on building and stopped marketing for 3 months — here is what happened.

Photo by Lucas Clara on Unsplash

If you’re just starting your entrepreneur journey to build an awesome product, I bet you don’t like this quote:

Even the greatest ideas need a megaphone. Without marketing, they’re just whispers in the wind. — Jeffrey Eisenberg in The Rice and Beans Millionaire

or this one:

Great products don’t sell themselves; marketing is the storyteller that brings them to life. — Seth Godin in This Is Marketing

Don’t we all wish to create a product without the extra hassle?

In this article I want to share the words every indie hacker dreams of hearing: Sometimes, you just need to take a seat and BEGIN CREATING. Improve your product, create something incredible, and let time do its thing.

First, a quick side note:

• I am a developer building projects on the side
• No shareholders are dictating any roadmap
• I do not financially rely on my product’s success

To put it another way, I am not dependent on the financial success of my side…