Online Marketing is all about data. I found this photo on Unsplash.

The Impact of Artificial Intelligence on Online Marketing

AI marketing will open doors which seem closed today.

To win in internet marketing you have to be great at analyzing and selecting your customer segments. You have to create and automate marketing campaigns. Then you need to test and optimize them.

Data is the Key to Online Marketing Success

Marketers are great at utilizing popular platforms to market and sell products. They did it successfully with email marketing. Later they joined Google to advertise for their products. Then Facebook became an important tool. Today everyone is joining Instagram and Snapchat to market their products.

AI and A/B Testing

Data based work will be completed by AI assistants. Marketers, on the other hand, will be able to focus on the creative side of their projects and campaigns.

Ultra Personalization

TV advertisements are the best example of anti personalisation. It doesn’t matter if you are a teenager, a 60 years old woman or a 25 years old man. If you watch the same channel you will see the same ads. TV marketers have no choice of targeting specific people or target groups. They cannot show female viewers different ads than male viewers on the same TV channel.

Predictive Delivery

Amazon is already utilizing a light version of ultra personalisation. In fact, a third of Amazon’s business is coming directly out of purchases resulting out of machine learning recommendations.

Will AI replace your Marketing Job?

Artificial intelligence is going to have a major impact onto the marketing industry. So which jobs will the AI certainly replace in the future?

I am the founder of advimu.com and heilsagroup.com. Every now and then I write about technology, economics, and psychology — mainly on mariusschober.com

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