The rise in interest in “digital business transformation” within the global business community has been meteoric over the last couple of years. A quick search in Google Trends confirms that. Why is this so, and what does it mean for businesses in Australia?

As the retail sector evolves, the average customer’s expectations are changing. To stay ahead of the curve, businesses need to adapt. The average Australian has been quick to adopt online shopping. In 2016, online sales exceeded $20 billion for the first time. Key emerging trends signify beyond doubt that the…

Recently I joined a select group of people who hold the qualification “Certified Experience Economy Expert”. I was the 225th person in the world to earn that title — and the first person in Australia. …

Your customer’s world has become increasingly digital. This has dramatically changed the way she connects with brands, researches products and makes purchase decisions. To address this change and avoid becoming irrelevant, many businesses have invested heavily in digital assets. These assets commonly include: Scalable CRM systems A range of tools…