Mark CameronThe Evolution of Organisational Goal Measurement: From MBO to OKRs and the AI-guided FutureStrategic goal management has evolved and grown dramatically over the last 50 years. Each step in the strategic goal management journey has…1d ago1d ago
Mark CameronThe Myth of the Productivity CrisisA recent narrative among business leaders and publications suggests a looming productivity crisis. Some blame the fallout of the global…1d ago1d ago
Mark CameronHow ‘Human-Kind’ AI Can Reshape Your BusinessAs AI models mature, their impact on the economy is becoming increasingly profound. They offer unprecedented opportunities for innovation…1d ago1d ago
Mark CameronWall Street’s AI Panic is Missing the Big PictureWall Street is panicking about AI, mostly because they don’t understand what’s happening. 1d ago1d ago
Mark CameronFour principles to reach marketing maturity[originally published on https://www.salesforce.com/au/blog/2019/01/four-principles-to-reach-marketing-maturity.html]Jan 30, 2019Jan 30, 2019
Mark CameronThe state of digital transformation in AustraliaThe rise in interest in “digital business transformation” within the global business community has been meteoric over the last couple of…Nov 14, 2018Nov 14, 2018
Mark CameronThe shopper has never had so much powerAs the retail sector evolves, the average customer’s expectations are changing. To stay ahead of the curve, businesses need to adapt.Aug 15, 2017Aug 15, 2017
Mark CameronBecoming an Experience Economy ExpertRecently I joined a select group of people who hold the qualification “Certified Experience Economy Expert”. I was the 225th person in the…Nov 21, 20161Nov 21, 20161
Mark CameronBuilding Your Customer Engagement PlatformYour customer’s world has become increasingly digital. This has dramatically changed the way she connects with brands, researches products…May 31, 2016May 31, 2016