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The digital marketing industry is continually shifting and evolving with new tech appearing every day. So in an industry that feels like it’s built on quicksand, what really matters? and what will truly add value to your business in 2020?

Here are my ten predictions for 2020.

1. More automation through MarTech API’s


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The first thing to do when you start building your digital strategy is to remove the word digital. It’s strategy. Full stop.

Having a strategy is key, you can’t just bounce around from day to day, week to week. You need to believe in your vision and that needs to be expressed as your strategy, then you can do business. In short, if you don’t have a strategy you have no business and you won’t be here next year.

The first thing you need to think about is who’s the audience and perhaps more importantly what are they interested in talking to you about, that takes you to step two; the content you need to create and produce. Once you have that you then need to look at what are the digital channels or platforms you have to communicate with that audience. The last part is then about how you measure and react to that data in real time. …


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If you’re looking to make an impact with your brand fast, start with social media.

Gone are the days when a half decent website was the lynchpin of online success. Social is always on and always now. Great content and compelling storytelling will consistently drive engagement and awareness of your brand, so how do you do it?

Here are my top 10 tips to get you started

1. Use the right channel for your audience

Keep your social network profiles complete and up to date. If your working B2B, focus on LinkedIn and Twitter, B2C then YouTube, Facebook and Instagram are the best places to start. …


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The digital marketing industry is continually shifting and evolving with new tech appearing every day. So in an industry that feels like it’s built on quicksand, what really matters? and what will truly add value to your business in 2019?

With this mindset, some thoughts for digital marketing in the year ahead.

AI will finally become useful

Siri, Alexa and Google assistant have given consumers the illusion of AI for the last few years with the voice UI niche becoming a sort of new right mouse click for millennials. But it’s true machine learning algorithms that will make the difference to marketers in 2019. Tools like Salesforce Marketing Cloud Einstein and Marketo’s Content AI are yielding predictive insights about copy choices and advertising design that make marketing creative significantly more effective. These technologies are enabling brands to develop personalized campaign stories at scale. If you’re working to a digital shoe-string budget start with relative newcomer Splash.that

About

Mark Crompton

Digital Marketing Strategist @Airbus | UX | UI | Storyteller

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