Nov 1 · 1 min read
Search engines are also useful if the query is fuzzy e.g. searching for users related to my last week’s purchases/views rather than a just those sharing a single data point like “apple”.
In these scenarios, finding the people most-like-me is a relevance ranking exercise before you then start looking into their behaviours.
See this video for examples: https://www.youtube.com/watch?v=azP15yvbOBA