Mark Laing MBAHow Advisers Can Use Content Marketing to Generate ReferralsAn asset of all professional firms is the expertise, knowledge, and experience of advisers. Too often this wealth of knowledge is only used…Jul 3, 2017Jul 3, 2017
Mark Laing MBAThe Future for Advisers is Inbound Not Outbound MarketingMarketing can be categorised as Inbound or Outbound.Jul 3, 2017Jul 3, 2017
Mark Laing MBAHow Advisers Can Use Influencer Marketing to Generate New ClientsInfluencer Marketing is ‘the on-line marketing of expertise through influential individuals with an audience matched to the target profiles…Jun 28, 2017Jun 28, 2017
Mark Laing MBAAdvisers Can’t Risk a Passive On-line PresenceAs an adviser, and at the practice-level, if you are not actively developing your on-line presence and using Internet marketing, you are…Jun 27, 2017Jun 27, 2017
Mark Laing MBAHow Advisers can use the Internet to Engage ClientsIt is essential for advisers to use all avenues for engaging existing clients, and in developing opportunities with prospective clients…Jun 24, 2017Jun 24, 2017
Mark Laing MBA7 Marketing Benefits the Internet Provides Financial PlannersThe Internet is the greatest marketing resource for an advice-based professional. Don’t be passive with your on-line presence. If you are…Jun 23, 20171Jun 23, 20171
Mark Laing MBA4 Types of Marketing Objectives for Financial PlannersThere are four different types of objectives every financial planner must consider when developing their on-line marketing strategy. These…Jun 21, 2017Jun 21, 2017
Mark Laing MBAFive Levels of Goal Setting for Financial AdvisorsSuccessful financial planning practices use goals to direct activity and measure performance. They set goals across five levels of the…Jun 1, 20161Jun 1, 20161