Mark Laing MBA – Medium

Mark Laing MBA

How Advisers Can Use Content Marketing to Generate Referrals

An asset of all professional firms is the expertise, knowledge, and experience of advisers. Too often this wealth of knowledge is only used…

Jul 3, 2017

How Advisers Can Use Content Marketing to Generate Referrals

Jul 3, 2017

The Future for Advisers is Inbound Not Outbound Marketing

Marketing can be categorised as Inbound or Outbound.

Jul 3, 2017

The Future for Advisers is Inbound Not Outbound Marketing

Jul 3, 2017

How Advisers Can Use Influencer Marketing to Generate New Clients

Influencer Marketing is ‘the on-line marketing of expertise through influential individuals with an audience matched to the target profiles…

Jun 28, 2017

How Advisers Can Use Influencer Marketing to Generate New Clients

Jun 28, 2017

Advisers Can’t Risk a Passive On-line Presence

As an adviser, and at the practice-level, if you are not actively developing your on-line presence and using Internet marketing, you are…

Jun 27, 2017

Jun 27, 2017

How Advisers can use the Internet to Engage Clients

It is essential for advisers to use all avenues for engaging existing clients, and in developing opportunities with prospective clients…

Jun 24, 2017

How Advisers can use the Internet to Engage Clients

Jun 24, 2017

7 Marketing Benefits the Internet Provides Financial Planners

The Internet is the greatest marketing resource for an advice-based professional. Don’t be passive with your on-line presence. If you are…

Jun 23, 2017

7 Marketing Benefits the Internet Provides Financial Planners

Jun 23, 2017

4 Types of Marketing Objectives for Financial Planners

There are four different types of objectives every financial planner must consider when developing their on-line marketing strategy. These…

Jun 21, 2017

Jun 21, 2017

Five Levels of Goal Setting for Financial Advisors

Successful financial planning practices use goals to direct activity and measure performance. They set goals across five levels of the…

Jun 1, 2016

Jun 1, 2016

Mark Laing MBA

Mark Laing MBA

Advice Marketing Strategist. Teaches advisers to market expertise. Free Marketing Blueprint (PDF download) for Financial Planners http://bit.ly/FPBlueprint

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