
…g what was so revolutionary about the product — another email client?! — as they always seem to do. What they missed was a seamless ballet of beautiful front-end user experience mixed with brilliant back-end acrobatics. In hindsight, people credit Mailbox with a genius roll-out strategy to garner buzz. But the truth w…
It’s widely recognized that the number one rule for a successful subscription business is to have a low churn rate (= number of people who cancel their subscription). In other words your customers have to commit to your product/service for a very long time. The best way to achieve this is to develop a strong value proposition as well as a powerful brand.