How hotels can use mobile apps to enrich their customer experience?
Irrespective of the industry, every business’s aim is to provide a high customer satisfaction and thereby achieve maximum profit. Whenever any business turned their focus fromenhancing customer experience, they have experienced a huge loss. No business especially hotels can run on profit if they are not willing to provide their best to the customer. So all sorts of hotels are bonding up with the best mobile app development company in Sydney, San Francisco, and London to develop successful apps as they are leading the industry.
Ways mobile apps can enhance guest experience:
Self Service:
Customers like self-service instead of waiting for someone to serve them.Smart phones have made people more independent than dependent. So allow your customers to browse and experience your service available in smart ways. This Self-service experience is trending in most popular hotels in the world with the increasing Smartphone users, and it is effective for both customers and hotel staffs. Instead of calling the reception for checking the spa timing and booking the available slot, customer like to use mobile app to check the spa services and book the slot. However money transaction and its management has become easierand professional for hotels customers as today’s hotels aresupporting net banking and other wallet services integrated with mobile app.
Smart decisions based on smart customer data:
Your mobile app is like a virtual replica of your hotel and provides the required elegance for your hotel. When you have a mobile app for your hotel, you can analyze and gather the data and get an insight into customer behavior and preferences. These data will help you plan better and add essence to your customer experience. Nowadays apps like OYO Rooms have shown how hotel apps can do wonders.
Effectual Utilization of Time and Resources:
Though you put a great effort to bring customers in,because of lack of proper service by staffs can disappoint your customers. With mobile app, your customer can easily getself-service like booking reservation for service available in your hotel and making wallet payment, requesting room service, etc. This all can be done with just a simple touch. Earlier each staff had to be allocated for explaining the services and booking the reservations, but mobile app helps to eliminate the tedious manual actions and allocate them to the service. Mobile app ensures that the customers are offered right service at right time. Mobile app helps to track free resources, achieve more with less staff and most importantly get you the feedback of your customer.
Retain Loyal Customers:
Creating new customersis equally important as maintaining a loyal customer base. Moreover, nowadays businesses are more concentrated on maintaining the loyal customer who can bring business as well as new customers. Mobile app easily lets you create, maintain and engage the loyal customer base. As nowadays most of them use smartphone, the best way to attract and get attention is to sending a customized notification to your customer based on their previous transactions, location, seasons etc, this is called push notification. Push notification helps youseal your brand in customers mind and also helps to getting more customers.
Improve Marketing Effort:
The traditional marketing is very costly and does not have any analytics to measure. But with mobile app, you can instantly share the big offer coming up, events and latest news with the customers. The social sharing buttonlets your customer to share the offer, news and detail of your event in social media page which could bring new customer, and with feedback button,you can allow your customer write a feedback to you, which will help to improve your business.
Want to develop your mobile app?
If yes, FuGenX can help you.
FuGenX Technologies is one of the best mobile app development companies in Australia. FuGenX won Deloitte Technology award for its high performance in the field of mobile application design and development Melbourne and Victoria. FuGenX helps clients develop supreme quality apps which can help them stand out in the app market place. FuGenX developers are expertise in developing mobile applications which can engage users and enhance business performance.
Reach FuGenX at fugenx.com for world-class hotel app development service.
