Naming Your Business Right: Key To Success
“What’s in a name?” This immortal line written by Shakespeare in his lyrical tale of Romeo and Juliet may not hold much ground in today’s modern times. Today a good sounding name can create wonders between brand and consumer relationship.
Choosing the name of your company is a very crucial step and should be treading with utmost sincerity and awareness. A strong and relatable name of a company can help your business in following ways.
First impression is always the last impression. A good name leaves a good impression on the minds of people and creates greater recall value among the people. So, better come up with an unforgettable pleasant name.
A funky and trendy sounding name may catch the interest your customer but it may or may not interest potential investors. So make sure the name is interesting and balanced to grab the eyeballs of investors too.
How To Chose A Business Name
Many aspects have to be kept in mind in the process of naming your business.
It is better to hire some expert services who are experienced in creating company names successfully.
Brainstorm a list of name first which you think are good enough to become the name of your company.
Now consider these points in mind before you finalize the final name.
The name should be easy to remember. People pay less attention to complicated or long names and tend to forget them in the long. Chose a name which is short and easy to remember. One word name is always preferred.
It would be better if the name you have decided describes or gives meek idea about the kind of work your business is in to. On the other hand you can also chose a contrived name and make any meaning out of that word with extensive marketing and branding of the product.
Apart from being unique, make sure the name is not confusing and doesn’t sound like any other popular brand.
Do not use the word Inc. unless and until your company is actually incorporated.
Check with the registrar whether the name you have decided is not taken and available for registration. And most importantly also find out whether the website domain available for the name you have decided or not for your digital presence.
Once you have finally decided the name of business its time create buzz around the name to make popular and create a brand out of it.
Author is an avid reader and writer. This article is about how to decide a name for new businesses.