Mark Barwald
Copywriter in search of a magnum opus. @markbarwald
Internet Startup: Lessons from failure
Is mass-customisation a viable business model?‘The devil makes work for idle hands’, my grandmother was fond of quoting. Loving my granny and fearing the devil, it’s no surprise I developed an irrational urge to be busy at all costs. Chronic busy-ness and obstinate determination are a dangerous combination. How dangerous? Enough to make me start a mass-customised denim label offering 12 million variations at launch. And fail hard. The idea was a website that let you design a pair of jeans, from the cut to the colour and everything in…Mark Barwald6 min read